The Cantillon
Executives and entrepreneurs: clarify, test and launch your project
A financially and environmentally sustainable company
An employer that changes course, a client that leaves, an investor that pulls out: relying on a single one is a risk. We teach how to design a company that is profitable over time and designed to free itself from dependence on finite resources. Both requirements are worked on from the idea stage.
Learn more about our approachWhat you build
Chrysalis
Find your idea and your team
- Your entrepreneur profile: what you enjoy, the impact you are aiming for, your network and skills, drawn from your CV or LinkedIn profile and then corrected by you.
- Your skills mapped to the four roles of a business: leadership, back office, production, sales and marketing.
- Targeted introductions to other participants, based on shared interests or complementary strengths.
- A complementary founding team that covers the four roles.
- A formulated business idea: vision, customer problem, ideal customer, solution, business model assumptions and each founder's contribution, then transferred into Crucible.
Crucible
A complete, costed business model ready to pitch
- Your customers: personas, pains, gains, buying habits and ideal customer.
- Your solution: features, a first minimum version and what actually relieves your customers' pain points.
- Your positioning: a competitor map and what sets you apart.
- Your numbers: pricing, costs, a cash-flow plan, a financial summary and company valuation.
- Your pitch: brand, story, sales pitch, investor preparation, presentation (pitch deck) and company-formation steps.
- Your fieldwork, counted session by session: e-mails sent, meetings held, proposals made and customers won.
Collider
Your first customers, tracked like a real sales pipeline
- Your identified and qualified opportunities.
- Your first customer meetings, followed by second meetings.
- Your sales conclusions (closing) and what tipped each decision.
- A funnel view showing where your prospects move forward and where they stop.
- A coach who reviews your figures each week.
Catapult extends the path with your marketing strategy and launch, from awareness through customer follow-up. Depending on the path, Cultivator (team, DISC profile, recruitment) and Covenant (investor negotiation simulation) are added.
Course content and duration depend on the training course: see its programme sheet. What you achieve depends on your work; our published results are here. See the results
Training catalogue
Programme details
A path in three training courses, with experienced trainers. Each course has its programme sheet: objectives, prerequisites, duration, price, access time.
Before you enrol
Our quality standards: what we commit to providing
Every course is tracked, assessed and documented. Here is what you will find in your participant space.
- Your attendance history.
for each session, present, absent or excused, in your profile.
- Simple check-in.
you scan the trainer's QR code, which renews during the session.
- Assessments at each stage.
at entry, during, at exit, then a follow-up about 90 days after the end.
- Your course materials.
to download from your space, for your edition.
- A verifiable digital diploma.
(Open Badges 3.0), with a public verification page, a PDF with a QR code and an "Add to LinkedIn" button, for the courses that include one.
- Badges.
that you choose whether or not to share.
- Follow-up after the course.
up to four e-mails (key points, exercise, resource, last tip), depending on the course.
- Your certificate of completion.
given by The Cantillon.
- Control of your data.
access, export, rectification, objection, erasure and one-click unsubscribe.
Working tools, depending on the course: Crucible (business model and strategy), Collider (customer discovery and validation), Catapult (marketing and launch), Cultivator (team, DISC profile, recruitment), Covenant (negotiation simulation with investors), Chrysalis (network, choosing a co-founder, idea generation).
How it works
- 01
Before. You receive your invitation by e-mail, you create your account, you accept the welcome booklet and the rules, you join your edition with the code given by the organiser, then you complete the entry assessment.
- 02
During. You attend the sessions, check in with the QR code, work in the course tools and answer the hot assessment. If the course enables it, you confirm your presence on the signed sheet.
- 03
At the end. You complete the exit assessment and the feedback on the edition (numerical answers anonymised). You receive your end-of-course documents.
- 04
About 90 days later. A follow-up assessment measures what you have put into practice.
- 05
Afterwards. Depending on the course, a few follow-up e-mails. You keep access to your archive of materials.
A question before you enrol?
Accessibility and complaints: see Quality and accessibility.
How we work
Above all, a mindset
Think like a founder
The path helps you move beyond manager reflexes and decide under uncertainty.
Decide and test
You learn to weigh options, test, measure and adjust rather than wait for perfection.
Manage your risks
Trainers guide you in assessing risks without holding back your ambition.
Start from the customer
Each step brings you back to the real need of your customers.
A path through three courses
Crucible: clarify.
Define your value proposition, your customers and your business model.
Collider: test.
Test your project with real customers, with weekly coaching.
Catapult: launch.
Prepare the launch: brand, online presence and financial forecasts.