The Cantillon

    Resources for entrepreneurs

    Practical starting points to clarify your vision, explore ideas and structure your project.

    Starting points for your project

    Clarify your 'why'

    Write down the problem you want to solve, the people affected and what motivates you to act. Summarise your intention in one sentence.

    Questions to explore: What change do you want to make? What time and income constraints do you need to respect?

    Explore a sustainable business idea

    Choose a specific need and talk to potential customers before building your offer. Check costs, an acceptable price and the impact of your solution.

    Questions to explore: Who faces this problem? How is it solved today? What small test could check your assumption?

    Learning continuously

    Explore

    Compare several sources and talk to people affected by the problem you want to solve.

    Clarify

    Write down who your project serves, the need it addresses and the outcome customers can expect.

    Structure

    List your costs, revenue assumptions and next steps to organise your work.

    Take action

    Test a small offer, collect feedback from your first customers and adjust your approach.