The Cantillon
Resources for entrepreneurs
Practical starting points to clarify your vision, explore ideas and structure your project.
Starting points for your project
Write down the problem you want to solve, the people affected and what motivates you to act. Summarise your intention in one sentence.
Questions to explore: What change do you want to make? What time and income constraints do you need to respect?
Choose a specific need and talk to potential customers before building your offer. Check costs, an acceptable price and the impact of your solution.
Questions to explore: Who faces this problem? How is it solved today? What small test could check your assumption?
Learning continuously
Compare several sources and talk to people affected by the problem you want to solve.
Write down who your project serves, the need it addresses and the outcome customers can expect.
List your costs, revenue assumptions and next steps to organise your work.
Test a small offer, collect feedback from your first customers and adjust your approach.
